/* ══════════════════════════════════════
   HEADER
══════════════════════════════════════ */
.site-header {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: rgba(28,28,28,0.96);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
  transition: var(--transition);
}
.site-header.scrolled {
  border-bottom-color: rgba(239,159,39,0.3);
}
.header-inner {
  display: flex;
  align-items: center;
  gap: 32px;
  height: 64px;
}
.site-logo {
  display: flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  flex-shrink: 0;
}
.logo-pr {
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 700;
  color: var(--gold);
  letter-spacing: 0.05em;
  line-height: 1;
  border: 2px solid var(--gold);
  width: 40px; height: 40px;
  display: flex; align-items: center; justify-content: center;
  border-radius: 4px;
  flex-shrink: 0;
}
.logo-text { display: flex; flex-direction: column; }
.logo-name {
  font-family: var(--font-display);
  font-size: 15px;
  font-weight: 700;
  color: var(--cream);
  letter-spacing: 0.08em;
  line-height: 1;
}
.logo-tag {
  font-family: var(--font-mono);
  font-size: 9px;
  color: var(--teal);
  letter-spacing: 0.15em;
  text-transform: uppercase;
  margin-top: 2px;
}
.primary-nav { margin-left: auto; }
.primary-nav ul {
  display: flex;
  gap: 4px;
  list-style: none;
}
.primary-nav a {
  display: block;
  padding: 6px 14px;
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--cream);
  border-radius: var(--radius);
  transition: var(--transition);
}
.primary-nav a:hover,
.primary-nav .current-menu-item a {
  color: var(--gold);
  background: rgba(239,159,39,0.08);
}
.header-actions {
  display: flex;
  align-items: center;
  gap: 16px;
  flex-shrink: 0;
}
.cart-icon {
  position: relative;
  color: var(--cream);
  display: flex;
  transition: var(--transition);
}
.cart-icon:hover { color: var(--gold); }
.cart-count {
  position: absolute;
  top: -6px; right: -8px;
  min-width: 16px; height: 16px;
  background: var(--gold);
  color: var(--black);
  font-size: 9px;
  font-weight: 700;
  border-radius: 8px;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 0 3px;
}
.menu-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
}
.menu-toggle span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--cream);
  border-radius: 2px;
  transition: var(--transition);
}

/* Ticker */
.header-ticker {
  background: var(--gold);
  height: 28px;
  overflow: hidden;
  display: flex;
  align-items: center;
}
.ticker-track {
  display: flex;
  gap: 40px;
  animation: ticker 20s linear infinite;
  white-space: nowrap;
}
.ticker-track span {
  font-family: var(--font-mono);
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--black);
}
.ticker-sep { opacity: 0.4; }
@keyframes ticker {
  0%   { transform: translateX(0); }
  100% { transform: translateX(-50%); }
}

#page-wrap { padding-top: 92px; }

/* ══════════════════════════════════════
   HERO
══════════════════════════════════════ */
.hero {
  position: relative;
  min-height: 85vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  overflow: hidden;
}
.hero-bg {
  position: absolute;
  inset: 0;
  pointer-events: none;
}
.hero-layer-lines {
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 200px;
  background: repeating-linear-gradient(
    0deg,
    transparent,
    transparent 14px,
    rgba(239,159,39,0.04) 14px,
    rgba(239,159,39,0.04) 17px
  );
}
.hero-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
  padding-top: 60px;
  padding-bottom: 60px;
}
.hero-title {
  font-size: clamp(42px, 6vw, 76px);
  line-height: 1.0;
  margin-bottom: 20px;
  letter-spacing: 0.01em;
}
.hero-sub {
  font-size: 18px;
  color: var(--muted);
  max-width: 440px;
  margin-bottom: 32px;
  line-height: 1.6;
}
.hero-actions {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  margin-bottom: 48px;
}
.hero-stats {
  display: flex;
  gap: 24px;
  align-items: center;
  flex-wrap: wrap;
}
.hero-stat { text-align: left; }
.hero-stat-num {
  display: block;
  font-family: var(--font-display);
  font-size: 28px;
  font-weight: 700;
  line-height: 1;
}
.hero-stat-label {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}
.hero-stat-div {
  width: 1px;
  height: 40px;
  background: var(--border);
}
.hero-visual {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
}
.hero-pr-mark {
  width: 100%;
  max-width: 380px;
  animation: float 4s ease-in-out infinite;
  filter: drop-shadow(0 0 40px rgba(239,159,39,0.2));
}
@keyframes float {
  0%,100% { transform: translateY(0); }
  50%      { transform: translateY(-12px); }
}
.hero-pr-label {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.3em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 16px;
  text-align: center;
}

/* ══════════════════════════════════════
   VIDEO STRIP
══════════════════════════════════════ */
.video-strip-header {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: 32px;
  flex-wrap: wrap;
  gap: 16px;
}
.video-strip-title {
  font-size: 28px;
  margin: 0;
}
.video-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}
.video-card { cursor: pointer; }
.video-thumb {
  position: relative;
  aspect-ratio: 9/16;
  background: var(--mid);
  border-radius: 10px;
  overflow: hidden;
  border: 1px solid var(--border);
  display: flex;
  align-items: center;
  justify-content: center;
  transition: var(--transition);
}
.video-thumb:hover {
  border-color: var(--gold);
  transform: translateY(-4px);
}
.video-play-icon {
  color: var(--gold);
  opacity: 0.7;
  transition: var(--transition);
}
.video-thumb:hover .video-play-icon { opacity: 1; transform: scale(1.1); }
.video-card-tag {
  position: absolute;
  top: 10px; left: 10px;
}
.video-card-label {
  margin-top: 10px;
  font-size: 13px;
  color: var(--muted);
  font-family: var(--font-mono);
}

/* ══════════════════════════════════════
   SECTION HEADER
══════════════════════════════════════ */
.section-header {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: 40px;
  flex-wrap: wrap;
  gap: 20px;
}

/* ══════════════════════════════════════
   PRODUCT GRID
══════════════════════════════════════ */
.product-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.product-card {
  background: var(--mid);
  border-radius: 10px;
  overflow: hidden;
  border: 1px solid var(--border);
  transition: var(--transition);
}
.product-card:hover {
  border-color: rgba(239,159,39,0.35);
  transform: translateY(-4px);
}
.product-card-img-wrap {
  position: relative;
  display: block;
  aspect-ratio: 1;
  overflow: hidden;
}
.product-card-img {
  width: 100%; height: 100%;
  object-fit: cover;
  transition: transform 0.4s ease;
}
.product-card:hover .product-card-img { transform: scale(1.04); }
.product-card-placeholder {
  background: rgba(239,159,39,0.05);
  display: flex;
  align-items: center;
  justify-content: center;
}
.product-card-placeholder svg { width: 80px; height: 80px; }
.product-card-overlay {
  position: absolute;
  inset: 0;
  background: rgba(28,28,28,0.6);
  display: flex;
  align-items: center;
  justify-content: center;
  opacity: 0;
  transition: var(--transition);
}
.product-card:hover .product-card-overlay { opacity: 1; }
.product-card-body { padding: 16px; }
.product-card-title {
  font-size: 16px;
  margin: 8px 0 12px;
}
.product-card-title a { color: var(--cream); }
.product-card-title a:hover { color: var(--gold); }
.product-card-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 8px;
}
.product-card-price {
  font-family: var(--font-display);
  font-size: 20px;
  color: var(--gold);
}
/* WooCommerce add to cart button */
.product-card .button,
.product-card .add_to_cart_button {
  display: inline-flex;
  align-items: center;
  padding: 8px 16px;
  font-family: var(--font-display);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  background: var(--gold);
  color: var(--black);
  border: none;
  border-radius: var(--radius);
  cursor: pointer;
  transition: var(--transition);
}
.product-card .button:hover { background: var(--gold-dk); }

/* ══════════════════════════════════════
   SUBSCRIPTION BOX CTA
══════════════════════════════════════ */
.box-cta { background: var(--mid); }
.box-cta-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}
.box-cta-desc {
  color: var(--muted);
  margin: 16px 0 28px;
  max-width: 460px;
  line-height: 1.65;
}
.box-tiers {
  display: flex;
  gap: 12px;
  margin-bottom: 32px;
  flex-wrap: wrap;
}
.box-tier {
  flex: 1;
  min-width: 120px;
  padding: 16px 14px;
  border: 1px solid var(--border);
  border-radius: 8px;
  display: flex;
  flex-direction: column;
  gap: 4px;
  position: relative;
  transition: var(--transition);
}
.box-tier:hover { border-color: rgba(239,159,39,0.3); }
.box-tier-featured {
  border-color: var(--gold);
  background: rgba(239,159,39,0.06);
}
.box-tier-badge {
  position: absolute;
  top: -10px; left: 50%;
  transform: translateX(-50%);
  background: var(--gold);
  color: var(--black);
  font-family: var(--font-mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 2px 8px;
  border-radius: 3px;
  white-space: nowrap;
}
.box-tier-name {
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--cream);
}
.box-tier-price {
  font-family: var(--font-display);
  font-size: 24px;
  font-weight: 700;
  line-height: 1;
}
.box-tier-price span { font-size: 13px; color: var(--muted); }
.box-tier-items { font-size: 11px; color: var(--muted); }

/* Box illustration */
.box-cta-visual {
  display: flex;
  align-items: center;
  justify-content: center;
}
.box-illustration {
  width: 260px;
  animation: float 4s ease-in-out infinite;
}
.box-lid {
  width: 100%;
  height: 40px;
  background: var(--gold);
  border-radius: 8px 8px 0 0;
  position: relative;
}
.box-lid::after {
  content: '';
  position: absolute;
  left: 50%; top: 50%;
  transform: translate(-50%,-50%);
  width: 60px; height: 4px;
  background: var(--black);
  border-radius: 2px;
  opacity: 0.3;
}
.box-body {
  background: #242424;
  border: 1px solid rgba(239,159,39,0.25);
  border-top: none;
  border-radius: 0 0 8px 8px;
  padding: 24px;
  min-height: 180px;
}
.box-label {
  text-align: center;
  margin-bottom: 20px;
  border-bottom: 1px solid var(--border);
  padding-bottom: 14px;
}
.box-pr {
  font-family: var(--font-display);
  font-size: 28px;
  color: var(--gold);
  font-weight: 700;
  letter-spacing: 0.1em;
}
.box-ranch-text {
  font-family: var(--font-mono);
  font-size: 9px;
  letter-spacing: 0.25em;
  color: var(--muted);
  text-transform: uppercase;
}
.box-items {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}
.box-item {
  border-radius: 6px;
  background: rgba(239,159,39,0.15);
  border: 1px solid rgba(239,159,39,0.2);
}
.box-item-1 { width: 70px;  height: 50px; }
.box-item-2 { width: 50px;  height: 50px; background: rgba(93,202,165,0.1); border-color: rgba(93,202,165,0.2); }
.box-item-3 { width: 100px; height: 36px; margin-top: 4px; }

/* ══════════════════════════════════════
   ABOUT TEASER
══════════════════════════════════════ */
.about-teaser-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}
.about-teaser-content p { color: var(--muted); }
.about-teaser-stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
}
.about-stat {
  padding: 32px 28px;
  border: 1px solid var(--border);
  display: flex;
  flex-direction: column;
  gap: 6px;
  transition: var(--transition);
}
.about-stat:hover { border-color: rgba(239,159,39,0.3); background: rgba(239,159,39,0.04); }
.about-stat-num {
  font-family: var(--font-display);
  font-size: 42px;
  font-weight: 700;
  color: var(--gold);
  line-height: 1;
}
.about-stat-label {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}

/* ══════════════════════════════════════
   FOOTER
══════════════════════════════════════ */
.site-footer { margin-top: 0; }
.footer-main { padding: 64px 0; }
.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1.5fr;
  gap: 48px;
}
.footer-brand .footer-logo {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 16px;
}
.footer-brand .logo-pr {
  font-family: var(--font-display);
  font-size: 18px;
  font-weight: 700;
  color: var(--gold);
  border: 2px solid var(--gold);
  width: 34px; height: 34px;
  display: flex; align-items: center; justify-content: center;
  border-radius: 4px;
}
.footer-brand .logo-name {
  font-family: var(--font-display);
  font-size: 15px;
  font-weight: 700;
  color: var(--cream);
  letter-spacing: 0.08em;
}
.footer-desc {
  color: var(--muted);
  font-size: 14px;
  line-height: 1.6;
  margin-bottom: 20px;
  max-width: 280px;
}
.footer-social {
  display: flex;
  gap: 12px;
}
.footer-social a {
  color: var(--muted);
  transition: var(--transition);
  display: flex;
}
.footer-social a:hover { color: var(--gold); }
.footer-col-title {
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--cream);
  margin-bottom: 16px;
}
.footer-col ul { list-style: none; }
.footer-col li { margin-bottom: 10px; }
.footer-col a {
  font-size: 14px;
  color: var(--muted);
  transition: var(--transition);
}
.footer-col a:hover { color: var(--gold); }
.footer-newsletter p {
  font-size: 13px;
  color: var(--muted);
  margin-bottom: 14px;
}
.footer-form {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}
.footer-form input[type="email"] {
  flex: 1;
  min-width: 160px;
  padding: 10px 14px;
  background: var(--mid);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  color: var(--cream);
  font-family: var(--font-body);
  font-size: 14px;
  outline: none;
  transition: var(--transition);
}
.footer-form input[type="email"]:focus { border-color: var(--gold); }
.footer-form input::placeholder { color: var(--muted); }
.footer-bottom {
  border-top: 1px solid var(--border);
  padding: 20px 0;
}
.footer-bottom .container {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 8px;
}
.footer-bottom p {
  font-size: 12px;
  color: var(--muted);
}
.footer-bottom a { color: var(--muted); }
.footer-bottom a:hover { color: var(--gold); }

/* ══════════════════════════════════════
   WOOCOMMERCE — SHOP PAGE
══════════════════════════════════════ */
.woo-wrap { padding: 48px 0; }
.woocommerce-products-header { margin-bottom: 32px; }
.woocommerce-products-header__title {
  font-family: var(--font-display);
  font-size: 42px;
  color: var(--cream);
}
.woocommerce ul.products {
  display: grid !important;
  grid-template-columns: repeat(3,1fr) !important;
  gap: 24px !important;
  list-style: none;
}
.woocommerce ul.products li.product {
  background: var(--mid);
  border: 1px solid var(--border);
  border-radius: 10px;
  overflow: hidden;
  transition: var(--transition);
  float: none !important;
  width: auto !important;
  margin: 0 !important;
}
.woocommerce ul.products li.product:hover {
  border-color: rgba(239,159,39,0.35);
  transform: translateY(-3px);
}
.woocommerce ul.products li.product a img {
  width: 100%;
  aspect-ratio: 1;
  object-fit: cover;
}
.woocommerce ul.products li.product .woocommerce-loop-product__title {
  font-family: var(--font-display);
  font-size: 16px;
  color: var(--cream);
  padding: 12px 16px 4px;
}
.woocommerce ul.products li.product .price {
  font-family: var(--font-display);
  font-size: 20px;
  color: var(--gold);
  padding: 0 16px;
}
.woocommerce ul.products li.product .button {
  margin: 12px 16px 16px;
  display: block;
  text-align: center;
  padding: 10px 20px;
  background: var(--gold);
  color: var(--black);
  font-family: var(--font-display);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border-radius: var(--radius);
  transition: var(--transition);
}
.woocommerce ul.products li.product .button:hover { background: var(--gold-dk); }
/* Pagination */
.woocommerce nav.woocommerce-pagination ul {
  display: flex;
  gap: 8px;
  list-style: none;
  justify-content: center;
  margin-top: 48px;
}
.woocommerce nav.woocommerce-pagination ul li a,
.woocommerce nav.woocommerce-pagination ul li span {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 38px; height: 38px;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  font-family: var(--font-display);
  font-size: 13px;
  color: var(--muted);
  transition: var(--transition);
}
.woocommerce nav.woocommerce-pagination ul li a:hover,
.woocommerce nav.woocommerce-pagination ul li span.current {
  border-color: var(--gold);
  color: var(--gold);
}
/* Notices */
.woocommerce-message,
.woocommerce-info,
.woocommerce-error {
  background: var(--mid);
  border-top: 3px solid var(--gold);
  color: var(--cream);
  padding: 12px 16px;
  border-radius: var(--radius);
  margin-bottom: 24px;
}

/* ══════════════════════════════════════
   SINGLE PRODUCT
══════════════════════════════════════ */
.woocommerce div.product div.images { width: 50%; float: left; }
.woocommerce div.product div.summary { width: 45%; float: right; }
.woocommerce div.product div.summary .product_title {
  font-family: var(--font-display);
  font-size: 36px;
  color: var(--cream);
}
.woocommerce div.product p.price,
.woocommerce div.product span.price {
  font-family: var(--font-display);
  font-size: 28px;
  color: var(--gold);
}
.woocommerce div.product .button {
  background: var(--gold);
  color: var(--black);
  font-family: var(--font-display);
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 14px 32px;
  border-radius: var(--radius);
  transition: var(--transition);
}
.woocommerce div.product .button:hover { background: var(--gold-dk); color: var(--black); }

/* ══════════════════════════════════════
   RESPONSIVE
══════════════════════════════════════ */
@media (max-width: 1024px) {
  .hero-inner   { grid-template-columns: 1fr; gap: 48px; }
  .hero-visual  { display: none; }
  .product-grid { grid-template-columns: repeat(2,1fr); }
  .box-cta-inner        { grid-template-columns: 1fr; gap: 48px; }
  .box-cta-visual       { display: none; }
  .about-teaser-inner   { grid-template-columns: 1fr; gap: 48px; }
  .footer-grid  { grid-template-columns: 1fr 1fr; gap: 32px; }
  .video-grid   { grid-template-columns: repeat(2,1fr); }
  .woocommerce ul.products { grid-template-columns: repeat(2,1fr) !important; }
}

@media (max-width: 768px) {
  .primary-nav  { display: none; }
  .primary-nav.open { display: block; position: fixed; inset: 92px 0 0; background: rgba(28,28,28,0.98); padding: 32px; z-index: 99; }
  .primary-nav.open ul { flex-direction: column; gap: 4px; }
  .primary-nav.open a { font-size: 18px; padding: 12px 16px; }
  .menu-toggle  { display: flex; }
  .product-grid { grid-template-columns: 1fr; }
  .footer-grid  { grid-template-columns: 1fr; }
  .video-grid   { grid-template-columns: repeat(2,1fr); }
  .about-teaser-stats { grid-template-columns: 1fr 1fr; }
  .woocommerce ul.products { grid-template-columns: repeat(2,1fr) !important; }
  .hero-title   { font-size: 38px; }
}

@media (max-width: 480px) {
  .video-grid { grid-template-columns: 1fr; }
  .box-tiers  { flex-direction: column; }
  .hero-stats { flex-direction: column; gap: 12px; }
  .woocommerce ul.products { grid-template-columns: 1fr !important; }
}